Assistant Director of Marketing & Operations, WSP (18653)



Job description

Get to Know American University

At American University we value open and honest inquiry, servant leadership, and the affirmation of the human dignity of all. We envision a thriving AU community where individuals of all identities and experiences are understood, appreciated, and fully included, and where equitable treatment, opportunities, and outcomes prevail.

Our diverse community of students, faculty, and staff represent every state and more than 150 countries. Our internationally recognized faculty are today’s thought leaders in the areas of public policy, law, the arts, communications, international development, and more. Our staff are innovative, service-oriented, and dedicated to moving the university towards achieving its strategic goals. We are committed to an excellent experience for all of our students, faculty and staff and share a passion for creating change through our knowledge and our work.

Learn more about American University by clicking here .

About the Department/Unit

The Office of Global & Immersive Studies creates and provides study programs at AU, elsewhere in the United States, and abroad that serve AU’s mission to educate citizens capable of engaging with complex global issues. These programs are characterized by their integration of rigorous academic engagement with experiential learning. Programs include our more than 150 study abroad and exchange programs across the globe, including our AU Centers in Brussels, Madrid, and Nairobi; experiential-based programs in DC and other U.S. cities; and our English language and bridging programs designed for international students who wish to begin their university studies in the U.S. The experiential components amplify and extend the liberal arts learning that occurs on campus while enhancing students’ global engagement.


The Assistant Director of Marketing and Operations develops, implements, and coordinates marketing and operations for the Washington Semester Program. This individual supports the overall marketing plan as well as efficient communication and organizational systems. It maintains the marketing and communication technologies, manages paid media and vendors, and provides data and analysis of campaigns.
In performing these activities under the leadership of the Director of the Washington Semester Program, the Assistant Director of Marketing and Operations coordinates the print and digital communication vehicles that Washington Semester uses to reach prospects, partners, and other constituents. This includes management of the daily operation of e-mail communications, developing website content, and building upon the programs to create a virtual story that increases engagement in experiential education.

Essential Functions

  1. Marketing and Communications: Develop, communicate, and implement strategies including the following: email campaigns, website and landing pages, social media campaigns, videos, and text campaigns. Ensure messaging is consistent and clear on all platforms. Oversee and maintain the website’s design, copy, and information architecture. Draft promotional literature, materials, and content (print and digital).
  2. Operations: Serve as administrator to communication technologies, including Microsoft Office 365, customer relations management (CRM) software, website (CMS) software, email marketing software, and automation software. Help streamline internal communication systems for efficiency and workflow. Develop and update CRM data entry, data integrity, and contact list procedures, draft documentation, and train team members and student workers.
  3. Analysis and Reporting: Analyze and report on campaign initiatives. Conduct performance analysis on paid media and organic campaigns per program, tactic and category. Monitor key performance indicators for website, email, landing page, blog, social media, and all other media. Analyze enrollment funnel trends. Communicate reports with the Washington Semester Program team. Create reports and analyze CRM data.
  4. Budget and Vendor Management: Coordinate monthly marketing and communication budget reviews and reporting. Report on campaign spend per program and marketing tactic. Manage day-to-day activities with third-party marketing and communications vendors.
  5. Relationship Building, Professional Development, and Other Duties: Establish relationships with internal university partners such as University Central Marketing, Office Information Technology, and Graduate Enrollment Management teams.

Position Type/Expected Hours of Work

  • 35 Hours/ Week
  • Exempt
  • Sr. Coordinator/Analyst B
  • This is a union-eligible position

Required Education and Experience

  • Bachelor’s degree or equivalent combination of education and experience.
  • Four or more years of professional experience in developing marketing and communications strategies and campaigns with strong and relevant technical background.
  • Advanced writing, editing, design, web-management, database management, paid media campaign design, email marketing and project management skills.
  • Attention to detail; and ability to work independently and collaboratively in a fast-paced, deadline-oriented environment.

Preferred Education and Experience

  • Knowledge of HTML, CSS, content management systems, contact relationship management systems, and social media management systems. Experienced in: Photoshop, Illustrator, Google Analytics, Google Ads, Instagram, TikTok, Youtube, Hootsuite, CoSchedule, Canvas, and new platforms as they emerge.

Additional Eligibility Qualifications

  • Five or more years of professional experience in marketing, communications, and/or admissions.
  • Excellent organizational and time management skills
  • Experience working in higher education
  • Demonstrated strong skill in writing concise, logical analytical reports to convey complex issues to different audience
  • Advanced interpersonal communication and presentation skills
  • Strong organizational and analytical skills
  • Experience handling confidential information with tact, discretion, and sensitivity.
  • Cross-culturally competent with a commitment to diversity, equity and inclusion


  • Hiring offers for this position are contingent on successful completion of a background check.
  • To ensure the health and safety of our community AU requires COVID-19 vaccinations for faculty and staff. Click here to learn more about our health and safety directive .
  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.


AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite.Click here to learn about American University’s unique benefit options .

How to apply

Apply now

Current American University Employees

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Contact Us

For more information or assistance with the American University careers site, email [email protected] .

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively “Protected Bases”) in its programs and activities.

Nearest Major Market: Washington DC

A global outlook, practical idealism, and a passion for public service define American University. Our academic strengths are grounded in social responsibility and a commitment to cultural and intellectual diversity.