Senior Lecturer/Associate Professor Marketing Analytics



Job description

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Position Overview

Massey Business School seeks a permanent (tenured) Senior Lecturer/Associate Professor in Marketing Analytics for its School of Communication, Journalism and Marketing.

In this position, you will be based at the University’s Auckland campus, located on the North Shore. Dubbed the ‘Innovative Campus’, this campus is developing a new identity as part of a cross college initiative encouraging academics to take on a specialist multi-disciplinary applied approach to research and services.

Our analytics programme is well positioned to drive such an initiative. Massey Business School has a proud history of excellence in research and academic programs, teaching business studies since 1972. We are accredited by AACSB, AMBA (the Association of MBAs), and are a CFA® partner school. We are ranked by QS in the top 200 for Management and Business Studies, and Communication and Media Studies.

The School of Communication, Journalism and Marketing is also the only school in the Asia-Pacific region to have accreditation from the ACEJMC (Accrediting Council for Journalism and Mass Communication). We pride ourselves on a positive culture that enables scholars to thrive in their teaching, research and professional service, including engagement with industry.

To be successful in appointment to this position, you must hold a PhD or nearing completion of a relevant PhD in Marketing, Econometrics or a highly related discipline and be familiar with research and practice in the fields of Data Science, Big Data, and Analytics. Capability to teach in other fields of marketing such as, principles of marketing, marketing communications, and marketing research is highly desirable.

You will also need to exhibit an established record of, or a strong potential for, a programme of research in Marketing that is innovative and has impact. You will also be a committed and effective teacher. Experience in and desire to engage with business and the professions is a plus.

For further information, please contact Dr Nitha Palakshappa, Associate Head of School, School of Communication, Journalism and Marketing, Massey University, Auckland Campus, [email protected]

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Senior Lecturer/Associate Professor Marketing Analytics

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Massey University (Māori: Te Kunenga ki Pūrehuroa) is a university based in Раlmеrstоn Nоrth, Nеw Zеаlаnd, with significant campuses in Аlbаny and Wellington. Massey University has approximately 35,000 students, 17,000 of whom are extramural or distance-learning students, making it New Zealand's second largest university when not counting international students.Research is undertaken on all three campuses, and more than 3,000 international students from over 100 countries study at the university.