Job description
Mary Baldwin University seeks an innovative, experienced, and strategic enrollment leader to serve as its next Vice President for Enrollment Management (VPEM). This is a prime opportunity to join MBU at a moment of renewed institutional momentum, working alongside new presidential leadership and a dedicated faculty and staff to build a more integrated, data-informed, and student-centered enrollment system.
Reporting directly to Interim President, Dr. Gary Daynes, the VPEM will oversee all areas of admissions (undergraduate, graduate, and online) and Student Financial Services (Financial Aid and Student Accounts). The successful candidate will bring a record of strengthening enrollment performance, improving net student revenue, and leading high-performing teams. Mary Baldwin seeks a leader who can creatively maximize existing resources, use modern recruitment technology effectively (MBU is implementing Slate this summer), and bring clarity, discipline, and accountability to enrollment work.
Founded in 1842 as an all-women’s college, Mary Baldwin University has evolved into a fully coeducational institution serving more than 1,700 students. MBU offers approximately 45 undergraduate and graduate programs and is home to distinctive offerings, including the Virginia Women’s Institute for Leadership and the Program for the Exceptionally Gifted. Located in Staunton, Virginia, MBU offers students a deeply personal educational experience in one of the Shenandoah Valley’s most vibrant small cities, known for its scenic views, culinary and dining diversity, as well as historic and architectural appeal. Consistently ranked as one of America’s favorite small towns by USA Today, Smithsonian Magazine, and Southern Living, it is recognized as one of the best places to live in Virginia by US News & World Report.
Beginning July 1, 2026, Mary Baldwin University will be led by Interim President Dr. Gary Daynes, a historian, educator, and higher education leader with more than three decades of experience at small, mission-driven institutions. He is the author of How to Be a Small College.
Required qualifications for the new VPEM include:
- Bachelor’s degree (advanced degree preferred)
- At least seven years of experience in the strategic enrollment management profession
- At least five years of supervisory experience
- Knowledge of undergraduate and graduate education, as well as in-person and online recruitment
- Demonstrated success improving enrollment performance and supporting sustainable net student revenue
- Fluency with contemporary recruitment and retention practices, technologies, and analytics
- Experience transforming operational bottlenecks into highly efficient, scalable workflows
How to apply
All applications, nominations, and inquiries are invited. To apply please visit Vice President for Enrollment Management | Mary Baldwin University – Blue Rock Human Capital. Applications should include, as separate documents, a CV or resumé, a detailed letter of interest addressing the candidate’s professional experience given the expectations of the position (to include meaningful evidence of successful KPI attainment), and a list of three professional references with contact information and a brief description explaining the working relationship of each (references will not be contacted until the semi-finalist stage of the search).
Blue Rock Human Capital is assisting Mary Baldwin University with this search. Review of applicants begins immediately. For fullest consideration, candidate materials should be received by July 13, 2026.
