Job description
Job ID: 374979
About the Job
Please note, this position is not eligible for H-1B or Green Card sponsorship. This position does not offer a STEM OPT training program.
Summary of Position
The Undergraduate Office of Admissions at the University of Minnesota Twin Cities Marketing & Communications Manager leads the marketing communications efforts in support of outreach, recruitment and enrollment with a focus on event and enrollment management marketing during key stages in the enrollment process.
These roles will work with various stakeholders within the Office of Admissions and across the University. This position will also create and maintain other general communications within the Office of Admissions as needed. This role is hybrid, based on the University of Minnesota Twin Cities campus. On-site work will be needed occasionally to support marketing materials management and occasional training. Work hours are typically between Monday – Friday and the successful candidate will work with their manager to finalize a core schedule.
Principal Duties and Responsibilities
50% STRATEGIC DATA, COMMUNICATION INSIGHT AND PLAN DEVELOPMENT
- Leads strategic data and insight development to inform communications planning and
monitoring across all of our marketing communications work, specifically for recruitment
and commitment work, direct marketing campaigns, and specialized audience segments. - Leads strategic communications plan development.
- Provides consultation to internal stakeholders and communications team members. This
represents expansion in complexity, scale and scope from prior sole focus on event
promotions.
35% STRATEGIC IMPLEMENTATION AND COLLABORATION
- Collaborates across team members to plan integrated channel and messaging strategies
and lead data-informed marketing strategy for student, parent and school counselor
audiences (US and International). - Manages marketing and branding execution using those insights
- Leads cross-unit branding coordination.
- Scalable content infrastructure to aid in seamless and consistent use across team
members
15% EMERGENT ASSIGNMENTS
- Other duties as assigned.
- May include work with student staff, training and internal communications work.
- Trains staff and interns, produces onboarding resources, and serves as the
communication liaison for internal committees and rapid-response efforts.
Qualifications
Required Qualifications
- BA/BS plus at least six (6) years of relevant, transferable work experience in journalism or
strategic communications. - Excellent organizational and coordination abilities
- Excellent written and oral communication skills, including public speaking experience
- Experience with an email marketing platform and/or customer relationship management
(CRM) technology. - Experience with effective print communication development for publication or public
distribution. - Demonstrated ability to both work independently and take initiative, and well as
collaborating with a variety of stakeholders - Demonstrated ability to manage multiple large projects concurrently
- Demonstrated commitment to ensuring accessibility and fostering inclusion in work
practices
Preferred Qualifications
- Experience in an admissions or recruitment setting.
- Familiarity with the University of Minnesota and its programs.
- Experience working with people of a wide array of backgrounds and cultures.
- Experience working in Slate CRM
About the Department
The Office of Admissions leads recruiting and enrolling of undergraduate students who will benefit from and contribute to the University of Minnesota scholarly community. Admissions
strives to be service-driven, tenacious, respectful, inclusive, authentic, and ethical. Our work includes collaboration with campus-wide with colleges, departments, and the units within the Office of Undergraduate Education to meet the University’s enrollment goals. The Office of Admissions serves prospective undergraduate students, and incoming undergraduate students.
Pay and Benefits
Pay Range: $85,000 – $87,000 annually; depending on education/qualifications/experience
Time Appointment: 100% Appointment
Position Type: P&A Staff
Please visit the Office of Human Resources website for more information regarding benefit eligibility.
The University offers a comprehensive benefits package that includes:
- Competitive wages, paid holidays, and generous time off
- Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
- Low-cost medical, dental, and pharmacy plans
- Healthcare and dependent care flexible spending accounts
- University HSA contributions
- Disability and employer-paid life insurance
- Employee wellbeing program
- Excellent retirement plans with employer contribution
- Public Service Loan Forgiveness (PSLF) opportunity
- Financial counseling services
- Employee Assistance Program with eight sessions of counseling at no cost
- Employee Transit Pass with free or reduced rates in the Twin Cities metro area
While our salary ranges provide a framework, it is important to note that most of the
time, the initial pay may not reach the maximum of the range. This approach ensures
that compensation reflects the value and unique contributions of each candidate while
maintaining equity within our organization. As part of our commitment to fair and
equitable compensation, please be aware that the salary offered to incoming candidates
will be based on their individual credentials and experience.
How to apply
Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.
Additional documents may be attached after application by accessing your “My Job Applications” page and uploading documents in the “My Cover Letters and Attachments” section.
Please include the following required application materials:
- Resume
- Cover letter
Priority Deadline Note: Application review will begin on August 14th, 2026.
To request an accommodation during the application process, please e-mail [email protected] or call (612) 624-8647.
Diversity
The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.
The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu
Employment Requirements
Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.
About University of Minnesota
The University of Minnesota, Twin Cities (UMTC)
The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation’s most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.
At the University of Minnesota, we are proud to be recognized by Forbes as a Best Employer for Company Culture (2026), Best Employer for Women (2023), and Best Employer by State (2022-2026). In 2026, we also received Culture Excellence & Industry Awards recognition for employee appreciation and work-life flexibility.
