Vice President for Enrollment Management, Marketing and Communications

Malvern, Pennsylvania, United States
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Job description

Immaculata University, a comprehensive, Catholic, coeducational institution of higher education founded and sponsored by the Sisters, Servants of the Immaculate Heart of Mary, invites applications for the newly defined position of Vice President for Enrollment Management, Marketing and Communications. The University’s programs-rooted in academic rigor, ethical integrity, and Christian core values-encourage a commitment to lifelong learning and professional excellence. With the belief in the dignity and potential of all men and women, Immaculata integrates students into a community of service and empowers them to assume meaningful roles in a diverse and changing world. Contributing to the development of the whole person of any faith, Immaculata affirms liberal education as an integrative process in the formation of a truly educated person who is value-oriented and committed to truth, service, justice, and peace. The University offers more than 100 graduate and undergraduate degree programs, and its distinguished faculty serves a population of more than 2,500 students split among traditional undergraduate, adult undergraduate, and graduate programs. For additional information about the University, please visit www.immaculata.edu.

The Opportunity: The Vice President for Enrollment Management, Marketing and Communications reports to Barbara Lettiere, who began her tenure as Immaculata University’s first lay President in 2017. This new Vice Presidency, created to better align the goals of enrollment and marketing, will lead the development and implementation of the University’s enrollment strategy to recruit and enroll students for traditional and online undergraduate, non-traditional undergraduate, and graduate programs. S/he is responsible for the strategic enrollment growth in all venues across all delivery platforms of the University. Marketing responsibilities include the development of marketing materials and strategic campaigns for student recruitment using social media, web-based communications, website management, and printed materials. The marketing responsibilities also include the implementation of the University’s new branding, vision, strategy and public relations initiatives to support enrollment growth and to motivate alumni and donors. With a focus on new and innovative strategic planning, the Vice President will be supported in modernizing the standards for how the University recruits, markets, and communicates.

Qualifications: Immaculata University is looking for a seasoned administrator with an inspirational leadership style who possesses strong management skills, long-term vision, and a strategic mindset. The successful candidate will be highly collaborative in the development, implementation, and oversight of the strategic goals. Utilizing current trends, best practices, and previous experience, the successful candidate must have demonstrated experience and competence in employing a creative and data-driven approach to targeting and growing a student body for the University. The next Vice President for Enrollment Management, Marketing and Communications must have exceptional communication and interpersonal skills, impeccable judgement, discretion, and diplomacy. A history of fiscal responsibility and success in developing marketing and communication strategies to attract new students using the integration of social media and other technologies is necessary. The successful candidate will possess a high level of understanding of website design/functionality and digital analytics, familiarity with a social media suite, strong connotative skills, and the ability to analyze issues critically. A master’s degree is required.

Location: Immaculata’s beautiful, 375-acre campus is located in Immaculata, Pennsylvania on the Main Line, in the gentle hills of Chester County, approximately 20 miles west of downtown Philadelphia. Boasting both well preserved agricultural resources and vibrant commercial and business assets, Chester County offers a variety of living options as well as easy access to the cultural, recreational, and employment opportunities of the Philadelphia region. For more information on the region, please visit www.chesco.org and www.cccbi.org.

How to apply

Interested candidates should submit a cover letter and resume/CV directly to Immaculata University at https://immaculata.interviewexchange.com/jobofferdetails.jsp?JOBID=99548. For a confidential discussion or questions about this opportunity, please contact Geri Larsen, Executive Director of Human Resources at Immaculata University, at glarsen@immaculata.edu. Applications will be reviewed as they are received and will be accepted until the position is filled.

Immaculata University is a Catholic, comprehensive, coeducational institution of higher education sponsored by the Sisters, Servants of the Immaculate Heart of Mary. Its programs, rooted in academic rigor, ethical integrity and Christian core values, encourage a commitment to lifelong learning and professional excellence.