Job description
Dubai, United Arab Emirates
We’re looking for a visionary Director of Marketing, Communications & Student Recruitment to lead our on-site team in the heart of Dubai. If you’re passionate about building powerful brands, driving strategic campaigns, and making a lasting impact on an institution’s global reputation, you might be the person we’re looking for.
What you’ll be doing
- This role is about more than just marketing-it’s about shaping how the world sees Canadian University Dubai (CUD). You’ll be:
- Lead integrated marketing, communications, branding and PR strategies across all channels.
- Develop and implement student recruitment plans aligned with enrollment targets and academic calendar.
- Partner with Admissions to design recruitment funnels, from lead generation to yield management.
- Oversee school-and-agent outreach: educational fairs, campus visits, info sessions and partner relationships.
- Create recruitment collateral (print, digital, video) tailored to diverse markets.
- Manage CRM/SIS tools to track inquiries, applications and conversion metrics.
- Set and monitor KPIs: inquiry volume, application rate, conversion rate, yield and retention.
- Coordinate digital recruitment campaigns (SEM, social ads, email nurture) to drive qualified leads.
- Supervise recruitment team: hiring, training, performance reviews and budget management.
- Represent CUD at local and international recruitment events; brief leadership on market trends.
You’re probably a match if you have:
- Master’s in Marketing, Communications, Business Administration or related field.
- 10-12 years in marketing/branding/PR with at least 3 years in higher-education recruitment.
- Proven record hitting enrollment targets and optimizing recruitment funnels.
- Hands-on experience with CRM/SIS platforms (e.g., Salesforce, Slate, TargetX).
- Established network with school counselors, education agents and community partners.
- Strong analytic skills: comfortable interpreting recruitment data and adjusting tactics.
- Excellent presentation, negotiation and stakeholder-management skills.
- Willingness to travel regionally for recruitment activities.
- Full professional proficiency in English; Arabic or French is advantageous
Canadian University Dubai (CUD) is located in the heart of Dubai and offers a diverse, inclusive, and globally engaged learning environment. With a strong academic reputation and a focus on innovation, CUD bridges Canadian excellence with UAE ambition. Our community is driven by creativity, growth, and making a real-world impact-starting right here in the region and reaching far beyond.
What we offer
- A dynamic and collaborative work environment in one of the world’s most vibrant cities
- A chance to directly influence the growth and international standing of a top-tier academic institution
- Opportunities for professional development and career progression
- Competitive compensation and benefits package
About Us
Established in 2006, CUD is one of the most promising universities in the Middle East, Africa, and South Asian region, QS Ranked in the top 2% of Universities in the World, the #1 University in Dubai, and 21st in the Arab Region according to the QS Arab Region Rankings 2025.
Our expanded City Walk campus hosts state-of-the-art amenities with a focus on entrepreneurship, innovation, and creativity. Combining all the essential elements of technology, the avant-garde campus brings a new experience to students, featuring: laboratories, research facilities, media studios, high-tech classrooms, a multipurpose theatre, gymnasium, student centre, plenty of dining and entertainment options, and many more!
With the world’s fastest growing population, Dubai is home to an exciting, diverse, multi-cultural blend of young, dynamic, professionals, all drawn to the Emirate for its unrivalled lifestyle and the outstanding employment prospects.
