Job description

The primary goal of the Director of Marketing is to support the Marketing & Communications department in the practice of promoting the Walsh brand, name and mission both locally and beyond. The Director of Marketing, under the supervision of the Vice President for Marketing & Communications, is responsible for planning, developing, implementing, and measuring the college’s marketing strategies both external and internal to align with the strategic goals of the institution and coordinate cross enterprise at both strategic and tactical levels within the function of the organization.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following:

• Develops and executes the University’s integrated marketing initiatives.
• Develops and executes comprehensive marketing plans that will enhance the college’s image and position.
• Responsible for planning, evaluating, and reporting on goals and long-range marketing strategies.
• Assures the college’s brand is communicated to all constituencies, both internal and external, all of which are tied directly to the college’s mission, vision, and strategic plan.
• Works with departments/programs on implementing communication/marketing plans that align with University priorities
• Negotiates and maintains vendor/service contracts, coordinating the Request for Quotes (RFQs) process as needed.
• Supports online registrations for various events across campus by developing online RSVP forms and portals to allow for online payment and tracking guests
• Works with other departments on event planning and execution
• Develops and oversees the University’s social media network for strategic initiatives that support marketing efforts
• Photography or videography at designated campus events as needed

This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.

Required Qualifications (Knowledge, Skills, and Abilities)

Must understand and support the Mission, Vision and Code of Ethical Conduct of Walsh University, as a Catholic higher education university as expressed in Ex Corde Ecclesiae, and possess the following:

• Bachelor’s degree in marketing, communications, or a related field.
• 5-7 years of demonstrated successful experience directing marketing and branding efforts including emerging and traditional media.
• Ability to work in a fast-paced environment with strong multi-tasking skills and a keen attention to detail.
• Robust knowledge of social media, digital content systems management, marketing, advertising, and media buying.
• Strong communication, leadership, organizational, and analytical skills and demonstrate the ability to solve problems.
• Proven ability to deal effectively, cooperatively, and tactfully to provide excellent customer service to internal and external stakeholders.

Education: Bachelor’s degree in marketing or related field

Work Experience: 5-7 years industry experience (experience in higher education preferred)

Skills and abilities:

• Professional demeanor and ability to interact with charity towards students, staff and faculty. Positive attitude a must.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

• Frequently: Perform required duties on campus, prolonged sitting, perform desk-based computer tasks, use of a computer monitor, walking; use fine manipulation and grasp; use a telephone; write by hand;
• Occasionally: stand and walk; twist; lift, carry, push, and pull objects that weigh up to 20 pounds.
• Frequently: Ability to interact and communicate with members of the University and others as necessary.

About Walsh University

Walsh University is seeking a dynamic, energetic, and passionate individual who is enthusiastic about the environment found on a private, values based, Catholic liberal arts campus. Walsh University believes in the desirability of a small university that promotes academic excellence, a diverse community and close student-teacher interactions. A commitment to the Judeo Christian tradition, diversity and service learning are critical to the mission of Walsh University. Walsh University is committed to principles of equal opportunity and is an equal opportunity employer.

Our mission states that Walsh University believes in the desirability of a small learning environment that promotes a diverse community, commits itself to a values-based education with an international perspective, and provides its students with a higher education that fosters cultural development. Walsh University has a deep and ongoing commitment to welcome, embrace, support, and sustain diversity among its various constituencies.

How to apply

Applicants must submit a completed online application and any additional documents requested by the search/interview committee. This may include resume, unofficial transcripts, etc.